drink coffee. be happy.

roast dates

probably the most common question i get, is how long ago the customer’s coffee was roasted.
i have long insisted that scrawling a date on a label proves nothing. it tells you the packaging date at best, not the roast date. we go through coffee so quickly, that most origins are roasted at least once a day, so why waste time dating everything — it’s all fresh!!!
but we are now dating packages anyway. a sticker with that day’s date hardly takes any time and has enough benefits to make it worth doing:
1 — it will help wholesale accounts rotate their stock.
2 — it will help retail customers hit their sweet spot for extraction (some customers won’t touch the beans until they are three days old. some won’t touch the beans after they are 2 weeks old. either way, it’s one less thing they have to keep track of.)
3 — some evenings we get a head start on roasting for the next day’s orders, and roasting date stickers keeps us organized and honest.

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