drink coffee. be happy.

rainy day and phone rings.

caller says they are on an epic road trip and
want directions to come find us. they walk
in and i have french presses lined up.
“austin was fun,” she says.
“i love austin,” i agree.
“who wouldn’t love it! and we went hiking in flagstaff, and the grand canyon, spent a week in san francisco.”
“that sounds amazing,” i agree.
“we stopped in nashville for a smoothie and ran into a famous singer.”
“what a trip!” i say.
“but about half way through we cringed every time we ordered coffee — started skipping coffee — because it was all so disappointing. we went to hipster coffee shops, we went to the third wave roasters, we went to nationally known specialty roasters, we bought the best coffee money could buy, and none of it was as special as what we order from you.”
i’m smiling as i pour them mugs of rwanda gishamwana island, sumatra mandheling, bali blue moon, new guinea waghi valley, and colombia san antonio.
they just get quiet and smile as they sip their coffee. “yeah, this is what we were missing,” he finally says. they buy 8 pounds of beans and head back out in the rain to continue their journey.

word off the street is that we’re selling some pretty good coffee.

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